CEREC® Marketing Path

Step 1 – Update your website with CEREC® information

Whether your potential new patients learn about your practice by referral, web search, radio, publication ad or direct mail campaigns, the majority will visit your website before they make an appointment. Your website is where you can show off your new CAD/CAM service and provide information about you and your practice.

Updating your website with helpful information on your CEREC® services is a fast and simple way of letting current and prospective patients know that you offer a new smile in one visit. Below are a few suggestions for your website. Feel free to contact us if you need any assistance with implementing the following:

Add CEREC® Service Description To Your Website

If you are going to offer CEREC® then having an area on your website where viewers can view a description of the CEREC® service and process is very important. It is also a good idea to have highlight “Crowns in a single visit” on the homepage of your website. It is important to make this highlight clickable and when clicked the viewer is taken to the CEREC® service page on your website. You can download a CEREC® service description by clicking on the button below.

Go Here to Download

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Add CEREC® Video to Your Website

Video educates users on how CEREC® works better than words. Having a video on your website that walks the viewer through the CEREC® technology and process is a great tool for introducing this service. The best place to insert this video would be on the CEREC® service page. You can click the download button below to be taken to a page where you can view and download a great video explaining the CEREC® process. If you have any questions or need assistance adding the video to your site please contact us.

Go Here to Download

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Add “Member Of” to Your Website

As a member of the CEREC® community, you now have the ability to place a “Member Of” badge on your website. After the badge is on your site visitors will be able to click on it to check out even more detailed information on the CEREC® procedure and technology, as well as before and after photos, patient testimonials, and stories. Click the download button below to be taken to a page where you can download a “Member Of” badge for your local CEREC® community. If you have any questions or need assistance adding the badge to your site please do not hesitate to contact us.

Go Here to Download

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Step 2 – Update your office with CEREC® print collateral

You already have the perfect stage to start promoting your new CEREC® technology — your current patients. Take every opportunity you can to make them aware that this new CAD/CAM technology is available to them. From posters in the waiting room to brochures at the reception desk, having CEREC® print collateral in your office is a great way to get the word out about your new technology.

CEREC® Marketing Brochure

CEREC® brochures are a great way for your current patients to view and read about your new technology. Brochures work as a great piece for your patients to take and give to friends of family that might be interested in one visit dentistry. If you would like to see available CEREC® marketing brochures please click the Samples button below.

View Samples

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CEREC® Marketing Business Cards

Make sure everyone who receives your business card knows that your practice offers single-visit dentistry with CEREC®. These business cards are printed on 2-sided glossy card stock with full color design and personalization in flat white print on the front.

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CEREC® Referral Cards

The majority of new patients are referred by friends and family. Having CEREC® referral cards available to your current patients is a great way to help get the word out and the new patients in. If you would like to see available CEREC® referral cards please click the Samples button below.

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CEREC® Appointment Cards

Appointment cards are a great way to increase patient compliance and promote your CEREC® capabilities. These eye-catching appointment cards coordinate with our full line of CEREC® marketing materials and include space for your patient’s name and the date and time of his or her appointment. Personalize as shown with up to 3 lines in white ink. Sticker appointment card also provides 2 lines of personalization in blue ink on sticker.

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Posters

Your waiting room walls are a great canvas for creating interest in your new One Visit Dentistry service. While they’re waiting for their appointment, you can draw attention to your new CEREC® technology and spark some questions. You could even work them into your conversations with your patients. For available CEREC® posters please click the Samples button below.

View Samples

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Step 3 – Market your CEREC® service to current patients

Contact your patients outside the office to introduce them to your new single visit dentistry service. Whether your patient visited last week or last year, let them know that this service is now available to them.

Email current patients

Whether you are working with a company that links to your practice management software to send emails, or you send email campaigns yourself, get them out there. You already have the audience. Now you just need to let them know about the new technology you offer. Within the email be sure and have a link to the CEREC® section of your website where they can learn more.

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Letter to current patients

Just like emails, sending letters to your current patients is a great way to get the word out but on a more personal level. You probably already have current patients in mind that would be very interested in your CEREC® technology.

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Postcard to current patients

Postcards are a low cost way to announce your new CEREC® service and great for repeat marketing. Like any other form of marketing, repetition is key to creating top-of-mind awareness that there is a One Visit Dentistry service and that you offer it.

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Social Media

If you have already have a social media following on Facebook, Twitter, or other social networks, you can engage them with links to your new CEREC® services to drive traffic to your website, patient testimonials, case examples, or answer questions from curious prospective patients.

View Samples

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Step 4 – Market your CEREC® service to potential patients

You have to remember that although you have heard much about Single Visit Crowns, most patients have not. When people do learn of this service, it generates a lot of interest. Incorporate CEREC® in all of your marketing efforts, whether it’s direct mail, publication advertising, social media or the local street fare.

Direct Mail

If you are currently running or thinking of running a direct mail campaign, you are going to want to highlight your CEREC® service in your mailer. Use terms like “Single Visit Crowns”, “One Visit Dentistry”, “No Second Visit”, “No Messy Impressions” and “No Temporary”. Remember the point of these ads are to get viewers to call or visit your website to find out more information.

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Direct Mail

Print Publications

Wherever you are advertising your practice, whether it’s a local newspaper, community magazine, or a billboard, be sure to include your CEREC® service as a main feature. Use terms like “Single Visit Crowns”, “One Visit Dentistry”, “No Second Visit”, “No Messy Impressions” and “No Temporary” in your publication ads. Remember the point of these ads is to get viewers to call or visit your website to find out more information.

Print Publications

Social Media

If you have already have a social media following on Facebook, Twitter, or other social networks, you can engage them with links to your new CEREC® services to drive traffic to your website, patient testimonials, case examples, or answer questions from curious prospective patients.

View Samples

Social Media

Banners

Street fairs and other public events are a great place to to market your CEREC® service. Have banners, table signs, and CEREC® print collateral at these events to introduce potential patients to your CEREC® service.

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Banners

Your Website

Whether your potential new patients learn about your practice by referral, web search, radio, publication ads, or direct mail campaigns, the majority will visit your website before they make an appointment. Your website is where you can not only provide information about you and your practice, but a stage to show off your new CAD/CAM service. Refer to Step 1 for specific action items.

Need Help With a Website

Your Website